Bivek Renuji
3 min readSep 2, 2020


Managing a group of people with different personalities is never easy. But when you are

Managing a team it’s essential to know what motivates the people, how they react to positive or negative feedbacks?.

Regardless of age, culture or gender, there are only three motivating factors

  1. Achievement
  2. Affiliation
  3. Power

If you understand the three factors then you can classify the team into these buckets and then approach them based on what they need.

Achievement, Affiliation, and POwer

Achievement :

It’s the urge to achieve something. People who possess high achievements are the ones who always want to excel in their fields. They tend to avoid low risk and low rewarding things and focus on high risk high rewarding things.

They avoid low-risk things because of the lack of challenge and they don’t get the real feeling of achievement in this.

These people find innovative clever ways to achieve goals and consider their achievement a better reward than financial ones. Their preference is to work in a results-oriented work environment and always appreciate any feedback on their work. Achievement based individuals take calculated risks to reach their goals and may circumvent both high-risk and low-risk situations.

This group will have two types of people those who only prefer to work alone and the others who are great team players and can drive the team together with them.

Affiliation :

It’s the urge of a person to have the social and interpersonal skills. These people like to work collaboratively and they tend to avoid highrisk situations and they get nervous with uncertainties.

These individuals socialize, maintain relationships, etc. They also tend to play by the books and will tend to continue a step process. They also fear changing the process because of the fear of failure.

They feel collaboration is the way to go and they follow the workplace rules and they don’t change the norms because of the fear of rejection.

These groups of people are good in customer interactions, Client services, stakeholder management, etc. They tend to find a comfort zone and will not tend to break that comfort zone.


Is the desire within a person to Control, authority over another, influence, and change the decisions of others. For these groups of people, power is the motivation factor.

Competition motivates them because they enjoy winning arguments ( they will be motivated as long as they win the argument :) )

Status, Recognitions, Position, etc motivates them. If not carefully handled these groups of people tend to become micromanagers. As these groups are motivated by power and position they tend to ignore the knowledge which they have to gain over a period of time. So it’s important to keep a check on the learning part.

As a leader, your role is to identify the personality types and handle the members according to what they need. This will help you in identifying the personality type and you will know what can be used in favor of the team and what can go wrong.

Sounds so simple, but if you look at the diagram the intersection between these personality types is going to make things tricky and complicated.



Bivek Renuji

Principal Consultant-Digital & Omni Channel Commerce | Reimagining Commerce| Transforming People & Companies | Product Management Leader |Coach