The goal of the road towards the goal

Bivek Renuji
3 min readJan 20, 2022


When you start the journey your destination is only an imagination or “It is like the dot in the horizon “

Before we start we will have to keep in mind that “there is no one way to the goal”. Choosing the right path and resources for that path is going to determine your success.

That makes me feel that the journey is more important than destiny because when you achieve the goal you will start chasing the next one.

If you can’t pick the correct roads then every goal will end up as a challenge for you.

If you have to achieve the goal then you have to enjoy the journey towards that. If you have to enjoy the journey then you have to be skillful enough to pick the road and the tools that make your journey an enjoyable one.

Sorry to make you confused, let me break it down.

Imagine you are planning the roadmap for the product. All stakeholders will have a lot of different wants and needs. All of them will throw their wants and needs onto the table.

Now as a product manager you have a lot of stakeholders to satisfy and a lot of targets to look at. On top of these, you will have your own list.

This leaves you in a tough position. When you look at all of them you should be able to see 100 different paths to the goal. At the same time, you should be able to identify the right one which should stand out from the rest.

That identification comes with experience. The experience which you have gained through failures and successes of the past.

This is where “ The Goal of the Road towards Goal” becomes important. When you are planning you should relook at the past roads which you have been through. Think about the areas where you have failed, what & who helped you in getting up from that.

Learn from each failure and success, then apply all of them in the current one.

Using these pick a road and tools which you believe will take you towards the goals. In other words “ Trust your Gut”.

Whenever you do this always remember the journey is important because if you are picking a journey that you can’t enjoy then you might achieve the goal but you won't have the endurance for the next challenge.

I believe picking the “Goal of the road towards the goal” is more important than “achieving the goal somehow”. Because life is an endless chase of goals you should enjoy the journey rather than the destination.

As I said earlier when you reach the dot on the horizon, you will realize there is another dot on the horizon far away and you will have to chase that.

Photo by Sead Dedić on Unsplash

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Bivek Renuji

Principal Consultant-Digital & Omni Channel Commerce | Reimagining Commerce| Transforming People & Companies | Product Management Leader |Coach